First impressions really do count, so make sure that the layout is clear and easy to follow. Get the key details on the first page of the document, perhaps in the form of a series of bullet points to make them easier to read. As a rule, never let your CV run to more than 2-sides of A4 paper. You do not want to bore your potential boss before you have even met them.

“I did this then that” can be clumsy. Use bullet points, starting with a verb instead. For example, “Achieved 100% of my sales targets”, sounds more dynamic. Explain any career gaps (for family, studying or travelling) in your CV but not if you were made redundant. Plus, add relevant voluntary work or refresher courses that show you have kept your skills up to date.

You are not an obvious candidate for a job if you currently work in a different sector, so you need to grab the employer’s attention early. List all relevant skills and achievements on the first page. Include any relevant outside-work activities and training you are taking or are about to embark on. Then list your employment dates and job titles on the second page. Consider tweaking your job title to fit an employer’s jargon. If they are advertising for a ‘personnel specialist’ and your previous role was a HR adviser, call yourself a ‘personnel specialist’. There is no difference in roles but you are gaining an edge by aligning yourself with that position.

A CV is essentially a selling tool, so make active references to your work. Explaining what you have enjoyed about your job gives everything a sense of ownership and shows that you are passionate about what you have done. But be careful not to wander from the point. Ensure your CV provides information that relates to the role you are applying for.